Welcome to my study blog! My name is Mia and I am a 23 year
old girl studying International Business in Haaga Helia University of Applied
Sciences. In our course Creative Corporate and Marketing Communication we are
using a blog as our learning tool. On our course we are using problem placed
learning. The purpose of the blog is to share our findings about each case from
our PBL sessions.
On this course we will learn about;
- Integrated
communication and branding
- Communication
objectives and measurements
- Media
and message decisions
- Communication
research
The
learning approach is problem-based learning (PBL) where we have practical
problems in the business context and we they are solved trough constructing
knowledge in teams.
The
tutorial teams meet for three hours per week. In addition, lectures/workshops
are given once a week.
The
course also includes a Client project where the teams create a brand management
and/or a corporate and marketing communications plan for a client organisation.
I hope
you enjoy your reading!
Welcome to my study blog! My name is Mia and I am a 23 year
old girl studying International Business in Haaga Helia University of Applied
Sciences. In our course Creative Corporate and Marketing Communication we are
using a blog as our learning tool. On our course we are using problem placed
learning. The purpose of the blog is to share our findings about each case from
our PBL sessions.
On this course we will learn about;
- Integrated
communication and branding
- Communication
objectives and measurements
- Media
and message decisions
- Communication
research
The
learning approach is problem-based learning (PBL) where we have practical
problems in the business context and we they are solved trough constructing
knowledge in teams.
The
tutorial teams meet for three hours per week. In addition, lectures/workshops
are given once a week.
The
course also includes a Client project where the teams create a brand management
and/or a corporate and marketing communications plan for a client organisation.
I hope
you enjoy your reading!